Content Marketing Platform
A single workspace for planning, creating, and collaborating on *exceptional* content and campaigns—just for marketers.
Enterprise-grade support for your Optimizely platform
Content Management System
Say hello to the leading CMS, specifically designed to help every marketer create, edit, optimize, and publish breathtaking experiences with a modern, composable framework and AI-driven insights.
Web Experimentation
Other testing tools? Cute. But if you want experiments that drive real business outcomes, – Optimizely is the only name that matters.
Feature Experimentation
Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations.
Analytics
Unlock the full potential of your experimentation program by testing and optimizing against the metrics that matter most to your business.
Personalization
Meet the premier personalization solution for marketers, purpose-built to help you build, scale, and refine real-time, hyper-relevant experiences.
Digital Asset Management
Manage, organize and easily reuse brand-approved content with fully-integrated digital asset management.
Data Platform
Get the most out of your valuable data with Optimizely Data Platform, built for laser-focused segmentation, that integrates seamlessly with Optimizely products.
Gartner Magic Quadrant Leader
Composable by design
API-first architecture
97% faster deployments
Platform comparisons
Compare Optimizely with other platforms
Side-by-side comparisons with fair verdicts, pricing models and migration paths.
Frequently Asked Questions
What is Optimizely used for?
Optimizely is a digital experience platform (DXP) that combines content management, A/B testing, personalization, and experimentation in one powerful solution for marketers and developers.
Is Optimizely a CMS or a DXP?
Both! Optimizely offers a robust CMS built on .NET Core and a full DXP suite that includes content, commerce, and experimentation tools for enterprise-scale websites and apps.
Is Optimizely headless?
Yes. Optimizely supports both traditional and headless architectures, giving teams the flexibility to deliver content across any device or channel via APIs.
What makes Optimizely different from Sitecore or Adobe?
Optimizely stands out with its native experimentation tools, ease of use for marketers, and faster time-to-market. It offers a flexible, modular approach with strong .NET support and cloud-native capabilities.
Does Optimizely support personalization?
Yes. Optimizely includes powerful real-time personalization tools that let you tailor content and experiences based on user behavior, location, segments, and more.
